B2B & B2C Rewards program, For business partners/ Channel management, FMCG Company
100% customization for FMCG company’s channel management for b2b and b2c rewards in 28 European countries, APAC, and Africa
Overview/ Problem:
The client was previously using a “one size fits all” solution for channel management.
Their platform was not well collaborated for all countries, resulting in inconsistency between markets resulting in branding misalignments, currency discrepancies, and language barriers.
They were also adopting older methods of rewards such as historical merchandise and gift cards that are too expensive and less value-adding for customers.
Approach:
Edenred’s b2b & b2c rewards program was well-researched and highly customized for clients’ needs. To support digital transformation, Edenred’s digital platforms seamlessly allow the client to have one vendor uniformed for all countries including Asia, America, and Africa/ Middle East.
The program also focused on local customization, switching all their rewards to digital products.
This FMCG company also leveraged our client care and customer service solutions to improve satisfaction.
